Case | Mysayang

FULL CYCLE PRODUCTION JOURNEY

about

MYSAYANG is a slow fashion brand, established in 2017 by a German-rooted, Bali-based designer and creative Anya.

MYSAYANG brand stands for sustainability and social responsibility, as well as authenticity and minimalism –
the values we also share and looking to support.

Every collection is inspired by the nature in Bali, combined with the contrast of the pulsating energy of big cities, like Bangkok and Tokyo.

All pieces are only made to order, honouring the resources of mother earth they invite to return to the joy of slow living.

01

2017

brand

MYSAYANG embraces the spirit of adventure, surf and that endless summer feeling. the ever changing shades of the sun, the white shore break and the black sand beaches of Bali inspired the characteristic colour palette of the collection.

02

All our goods come with a story, reminiscent of all things summer. With a strong belief in fair trade and sustainability, we only support our local home tailorings, ensuring their beautiful craftsmanship stays alive.

every single piece is handmade, hand dyed or hand printed on the island of bali in our signature stonewashed finishing. WITH A FOREVER LOVE AFFAIR FOR SLOW FASHION AND ONLY NATURAL TEXTILES, THE REFINED GOODS OF MYSAYANG ARE THE ENDLESS SUMMER ESSENTIALS YOU WILL LOVE.

by anya

services

03

Direction: Briefing, Concepts, Scripts

Producing: Team Casting, Budget allocation

Curation: Production Schedules, Logistics, Bookings, Equipment sourcing

production

post

pre

Styling and Prompts development

Photo and Cinematography shootings

Editing and Color grading

Formatting for different media platforms

Our studio was approached by Anya in 2019. Since then we took over full CYCLE content production, including:

we have been closely working together on creating branded content for each campaign and look book with more than 1000 photos and 100 video footages.

CREATIONS

MYSAYANG WASHED SUMMER 2019/2020